On-Demand Webinars

On-demand virtual presentations for leaders and teams.
Discover how to win the hearts and minds of your customers by building a culture of service excellence and improving customer service experience.

The Foundation of Service Excellence

This webinar shares fundamental service principles to raise service levels and improve the customer experience at every point of contact.

In this webinar, you will learn:

  • The definition of service excellence that is essential for aligning your team.
  • The Six Levels of Service to understand how others evaluate your service.
  • The Four Categories of Value to design, create, and deliver better service.
  • Build a culture where Taking Personal Responsibility is your winning edge.

Duration: 25 Minutes



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Ron Kaufman
Author of New York Times bestselling book – Uplifting Service
Ron Kaufman is a global thought leader, educator, and keynote speaker who specializes in building service cultures in the world’s largest and most respected organizations, including Singapore Airlines, Changi Airport, Xerox, AIA, Nokia Networks, General Motors, Johnson&Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, and Wipro.


“I have learnt so much valuable information in the webinar and the key takeaways allow me to start cultivating a service culture right away.”

Program Committee Chair
Harvard Business School Alumni Association

“Ron is truly passionate about educating others on uplifting service and really opened our eyes to the little things we can change in our approaches that add tremendous value to ourselves and others.”

Senior Associate, Marketplace Development

“Ron’s energy and enthusiasm for service leaps off the stage. We are still talking about his presentation months after the conference.”

Office of Public Affairs
Stanford University

“Ron Kaufman’s passion regarding providing Uplifting Service is inspirational to anyone who is in the vicinity of his presence, even online presence!”

Vice President, Talent Acquisition
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