LUX* Resorts – Case Study in World’s Leading Services Marketing Textbook
By Ron Kaufman
LUX* Resorts: Staging a Service Revolution in a Resort Chain
LUX* is a successful hospitality group operating in the Indian Ocean as well as other locations. In its previous incarnation, the company suffered from poor financial performance, poor service quality and a weak brand. A change in the leadership of the company led the group through a transformation, which showed positive results within 12 months. This service revolution lead to rapid improvements in service culture and guest experience, which in turn lead to sustained financial improvements on a quarter-on-quarter basis.
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