"What’s In It For Me" to Give Away a Golden Ticket?
By Ron Kaufman
By Ron Kaufman
Most companies and service providers are like all the people who just keep walking-living by the rule of “It’s not my problem.” But, there are some special people who step out of their way to place your needs above their own. Yet because it’s so rare and unexpected, we often don’t show them the gratitude they deserve.
Read MoreBy Ron Kaufman
Profitable every year since the beginning, Singapore
Airlines (SIA) frequently wins international awards for
top customer service and in-flight quality. Here’s how they do it.