The Growing Value of Ethical Values at Salesforce
By Ron Kaufman
Global service guru Ron Kaufman explains why rewiring your culture around meaningful service can create happy customers, engaged employees, and increased profitability in 2015. Here, he shares the seven rules of service leadership that will get you started.
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Nintendo is one of the names in computer gaming. Whilst companies like Sega, Atari, Philips, etc. have entered and exited the console market with varying degrees of success across the last 20 years; Nintendo has held its own against all comers.
But their latest consoles aren’t having the same impact. The Wii U has lost ground to Sony and Microsoft as limited hardware fails to appeal to hardcore gamers and while grandparents were keen to get involved the first time round; it turns out they aren’t becoming addicted to the endless upgrade cycle like traditional gamers.
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In a harsh global economy, great service is the price of admission. Companies whose cultures aren’t built around the ability and the willingness—no, the eagerness—to delight the customer won’t survive. You know this. And if you’re a leader at global enterprise, no doubt you’ve gained more than a few gray hairs worrying about it. It’s true: Transforming a culture that crosses many boundaries is no small task.
But I have a question that might put it all in perspective: If an entire nation can build a service-based brand and culture, what’s stopping YOU?
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Guest Post by Tom Moran
Director, Customer and Partner Experience, Microsoft Operations
Microsoft Operations manages a huge portfolio ever-changing products, business units, customers, clients, and partners.
Here are few tactics that have brought good results as we work to Build an Uplifting Service Culture:
(Disclaimer – Microsoft is a client of Uplifting Service. The models and tools which Tom refers to in this post are taught in the Uplifting Service Courses.)
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This interview was originally published in EXPAT LIVING Magazine, written by Monica Pitrelli.
Struggling with bad service? Yeah, us too. But before you unleash on the next bumbling waiter or clueless salesclerk, hear the words of RON KAUFMAN, a global service consultant who has been on a 20-year crusade to improve service standards in Singapore. Here he tells Monica Pitrelli that getting good service in Singapore is not only possible – it’s easy – as long as you check your attitude at the door.
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Travelers coming through the New York City area’s three airports—La Guardia, JFK, and Newark—might soon feel the need to double check that they aren’t walking through the set of a science fiction movie. That’s because the airports are introducing some high-tech help in the form of “Ava”—a life-sized, computer-generated female avatar. She’ll provide answers to airport patrons’ common questions. Ava the Avatar offers a fun, exciting way to improve customer service for weary travelers.
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Three years ago, Ingrid Lindberg arrived at global health insurance giant Cigna and spearheaded an effort to help the company become truly customer focused. As the chief customer experience officer, Lindberg came into an environment that was certainly competent and caring. In fact, 10 percent of Cigna’s thirty-thousand-person workforce are clinicians—nurses, behavioral health specialists, substance abuse experts, and so on—who work to influence the well-being and health of employees (whom they call customers) in the companies they serve (what they call their clients).
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