Uplifting Service - Blog

What are the 9 (plus 1) Behaviors of Truly Loyal Customers?

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There is a big difference between customer satisfaction and customer loyalty.

Customer satisfaction is an opinion, assessment, snapshot. It’s the answer to the question, looking back in time, “Are you happy with what we have done for you?” Have we met your expectations? Have we fulfilled the conditions of satisfaction? In fact, the traditional definition of customer satisfaction has been “meeting customer expectations”.

But there is an assumption in organization’s pursuit of customer satisfaction that has been proven false. It is not always true that a satisfied customer will also become a loyal customer. Today many organizations can “meet customer expectations”. Satisfying customers has become the norm, a minimum for staying in business. But satisfaction does not mean the customer will be loyal!

So what is customer loyalty, and how do you earn it and keep it for your organization?

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5 Ways to Fail Your Customers with Social Media

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It is little news that social media interactions drive brand perception, buying decisions, and customer loyalty. What’s big news is how many companies manage their social digital media interactions very poorly. Here are five of the most significant drivers of social media failure. Do any of these apply to you?

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Take a Service Action that Starts a Chain Reaction

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What if our measure of success was not just doing our job and getting things done, but working right through the person we are serving now to touch the very next person they meet?

Surely this is a bigger task than is written in your job description. And it’s not likely to be captured in your KPIs or your bonus plan. Then, if it’s not mandatory or measured, why put in this extra effort? Why should you care about the next person your customer or colleague sees, or says hello to, or serves? The answer to this question is simple: at some point, the next person down the line is YOU.

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Is Your Company Naughty or Nice? Get Customer Service Tips for this Holiday Season – Part One

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How will your customers view the service they receive from you this holiday season?

Will you delight them…or disappoint them? Read on for a breakdown of service behaviors that will decide whether you land on their naughty or nice lists this year.

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Seven Ways to Take Advantage of the Social Power of Your Satisfied (and Not-So-Satisfied) Customers

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Today, we tweet about the latest books we’ve read. We let our friends know where we’re eating lunch via Facebook. We Instagram pictures of our latest purchases. We post reviews of the businesses we frequent on Yelp, TripAdvisor, and Angie’s List.

As consumers, many of us have gone social. We love telling people about our latest experiences, and we love hearing about what others have experienced so we know what to do this weekend and what to avoid. Unfortunately, this social reality is something that few companies have fully embraced. Until they do, they’ll be missing out on the social power of their satisfied customers.

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A Challenge to Recognize Great Service

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Most companies and service providers are like all the people who just keep walking-living by the rule of “It’s not my problem.” But, there are some special people who step out of their way to place your needs above their own. Yet because it’s so rare and unexpected, we often don’t show them the gratitude they deserve.

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Are your Company Communications Memorable?

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One of the keys to Achieving Superior Service and building a service culture is leveraging the building block of “Service Communication”.

Uplifting service providers seek to make each perception point a positive experience for customers, clients and colleagues. Many of these points involve communications: what prospects, customers, colleagues, and partners experience as a result of what has been heard, read, or said.

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