Four Questions To Boost Collaboration And Measure Customer Satisfaction

Building strong partnerships is a “big business” concept. But it doesn’t have to be a big problem. It is fairly easy to measure customer satisfaction to find out what you could be doing better to build strong partnerships with those who have a direct impact on your business, or your life.

You can initiate powerful improvements with your customers, suppliers, colleagues – even with your family members. The process is easier than you think.

Just ask these four simple but powerful questions and listen carefully to the answers! They can help you measure customer satisfaction and discover new avenues to pursue to increase the strength of partnerships.

1. What would you like me/us to do more of?

2. What would you like me/us to do less of?

3. What would you like me/us to start doing?

4. What would you like me/us to stop doing?

The answers you receive reveal what other people value, and what bothers them, too. They can help you measure customer satisfaction and gain real insight into what your partners truly desire. Armed with this precious information, take action to make things better.

Key Learning Point To Measure Customer Satisfaction

Tighten bonds now with your customers, suppliers, managers, employees, colleagues, friends and family. These four simple questions will get a dialog going, and keep your relationships growing. Take the answers to heart and act accordingly to improve your business and its service.

Action Steps To Measure Customer Satisfaction

You don’t have to spend a lot of money to get answers to the four valuable questions about partnerships. Just call a meeting, send an e-mail, draft a survey or post a feedback form on your website. Ask for candid comments, study the replies, then launch into appropriate, appreciated action. Businesses that reach out, measure customer satisfaction and work to serve the needs of their customers are more likely to succeed in the long run.


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Copyright, Ron Kaufman. Used with permission. Ron Kaufman is the world’s leading educator and motivator for upgrading customer service and uplifting service culture. He is author of the bestselling “Uplifting Service” book and founder of Uplifting Service. To enjoy more customer service training and service culture articles, visit

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