Little Things Can Mean A Lot To Provide Customer Service Excellence

There is always a way to deliver customer service excellence. Even when conditions are limited, restricted and confined, service can rise to a level that leaves a strong and positive impression.

At the Westin Chosun Hotel in Seoul, Korea, the rooms are not large, but a few thoughtful touches combine to make a big difference in customer service excellence.

There is the usual range of amenities: slippers, bathrobes, room safe, mini-bar, hairdryer, voicemail, etc.

But the bathroom mirror has a heater installed behind it, just above the sink. After a shower when the room is steamy, that small section of mirror remains clear.

There is a box of tissues in the bathroom, of course, but another box sits by the bed in an attractive container.

A laundry bag is waiting when I arrive; that’s normal. But inside the closet an empty shopping bag is also provided for my use. It’s large and strong and very sleek, silver-colored with dark blue ribbon handles. There is no big brand name of the hotel emblazoned on the side, only an elegant print near the top edge that says: “Your Bag.”

I think I’ll bring it home inside my luggage.

Ever stayed in a hotel room that was big, but not very special? My room at the hotel is just the opposite, small in size but very big in little pleasures.

Key Learning Point For Customer Service Excellence

You can use this strategy to deliver customer service excellence. Make a big impression by paying attention to the little things that count. Maybe it’s the personal note you write, or remembering a customer’s preference from one visit to another. Perhaps it’s pre-filling a form on your customer’s behalf, or keeping track of an order and calling ahead to reconfirm delivery.

Action Steps For Customer Service Excellence

Your action steps needn’t be big, bold or expensive. Often it’s the little things that make a big difference in customer service excellence.


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Copyright, Ron Kaufman. Used with permission. Ron Kaufman is the world’s leading educator and motivator for upgrading customer service and uplifting service culture. He is author of the bestselling “Uplifting Service” books and founder of Uplifting Service. To enjoy more customer service training and service culture articles, visit

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