Crown Castle

The mission of Crown Castle is: “To consistently provide a DESIRED level of customer service while winning additional recurring revenue.”

In an era of exponential growth, East Area President Cathy Piche chose to keep a “small company mindset” in her team, encouraging each team member to ask, “How can we benefit the customer in every moment?”

Piche’s staff embarked on a sweeping “lifestyle change” to build a solutions-oriented and customer-centric culture of service excellence – in full support of the company’s technology, systems, and project management capabilities.

Crown Castle launched their Uplifting Service initiative to stay ahead in a competitive environment through continuous service improvement and partnerships.


  • Crown Castle held a Service Leadership Workshop for its top team and Service Excellence Workshops for leaders to gain buy-in, followed by a Workshop Leader Certification Program.
  • Over 600 staff completed Uplifting Service education in the East Area.
  • Crown Castle invited Ron Kaufman to Annual Meetings, invigorating leaders to step up to the next level of success.
  • Over 20 “Customer Teams” were formed to focus on partnerships with core clients.
  • More than 30 Perception Point maps were created with action plans to address priority service improvements.
  • Crown Castle has doubled in size with rising customer satisfaction scores.
  • 95% of staff believe the company and leaders care about employees.

“I appreciate the change. I can see and feel a shift in the way Crown approaches my team—in both the way they speak and the way they ask. They focus on what we are working on to achieve as a business and how we can better partner to move our agenda forward.”

A T Mobile Customer

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